Dangerous Curves
Professional contract for the branding of the first burlesque show produced at the NCA
Objective
A Groundbreaking Burlesque Show
Dangerous Curves Burlesque, the first-ever burlesque show at the National Arts Centre, set out to make a unique Valentine’s Day show.
The visual identity for this cabaret, featuring exclusively plus-sized performers, had to resonate with the show’s ethos of inclusivity and empowerment. As a former burlesque performer and producer, I was thrilled to work on this project, bringing a personal connection to the design.
Target Audience
Diversity Extravaganza
The visual identity required a balance of boldness and sophistication to evoke the vintage sensuality that draws newcomers to the allure of burlesque, while honouring the underground roots of burlesque.
The poster had to speak to a diverse audience, including queer individuals, AFAB people, women, and art enthusiasts drawn to performances that defy mainstream aesthetics.
Design Choice
Fusing Contemporary Flair with Vintage Elegance
- Grunge-Punk Collage Aesthetic: a grunge-punk collage style was selected to convey a raw, underground feel. This aesthetic reflects the rebellious essence of burlesque.
- Vibrant Magenta Accents: the use of magenta not only nods to the Valentine’s Day setting but also underscores the show’s empowering themes targeted to an AFAB audience.
- Half-Tone Photo Treatment: the halftone effect adds a retro texture, paying homage to classic burlesque posters.
- 3D Typography: the 3D metallic balloon effect infuses the design with a trendy, digital art vibe, grounding the event firmly in a modern context.
Motion Piece
Kinetic Type
The kinetic type animation was a precursor to the visual identity, created as a school assignment in a Motion Design class. Knowing I would later design the show’s poster, I asked the show’s producer, Helvetica Bold, to record a message about the show’s purpose. I then animated their testimony using bold, vintage-inspired fonts. With its art deco flair, this animation served as a prelude to intrigue and challenge perceptions, setting the stage for a transformative experience.
Approach & Outcome
Creating Iconic Impact on a Tight Timeline
Given the tight production window, this project required a swift and independent approach. I focused on crafting a strong, cohesive concept and executing it with precision. My goal was to create a high-quality visual that would capture the spirit of Dangerous Curves and elevate the burlesque industry. The show was a tremendous success, and I felt truly honoured to be part of this historic, queer, and boundary-pushing event at the NAC.
Another iconic project